About us

 

FraSi is a dream that came to life in 2023, and it’s our story, the story of F. and S. A story woven with love, hope, and the desire to share every moment of our lives together. It all began with a simple wish: to find a way to work that would allow us to spend more time side by side, free from the chains of a clock dictating our days, free to create and build our future together.

At the beginning of 2023, we set out on this journey, sketching ideas and projects, but nothing truly resonated with who we are. We faced moments of doubt and discouragement, but we knew our dream was there, somewhere, waiting to be discovered.

Then, in that magical November of 2023, inspiration struck: an e-commerce site that would be the expression of our values, our dreams, our roots. A place where romance meets creativity, where our love for our families and for our grandparents—with their unconditional love and dedication to home—could be transformed into something tangible.

Imagine the beauty of coming home, your safe haven, where you can finally lower your guard and be yourself, surrounded by the love of your family and the things that speak of you, your stories, your dreams.

We live in a world that moves too fast, and too often, we forget the magic contained in a smile or a hug. These are simple gestures, yet they have the power to brighten a day, transform a moment, and create bonds that last forever.

With this philosophy in our hearts, we launched frasishop.com in January 2024, a place where our ideas come to life in the form of graphics and words that speak of love, family, and tradition. Little wonders that we hope will bring a smile to your face and make you feel closer to those you love.

Because a smile is a universal language, a precious gift that knows no barriers. It’s the first gesture of kindness we can offer to others, to our loved ones, and even to ourselves. When we smile, we share a part of our happiness, and this happiness can make a difference in the lives of those who receive it.

Enjoy your journey on frasishop.com!
With love,
F&S and the entire team